Hollywood Luxury at the 2026 Chauffeur Driven / NLA Show

Our co-founders spent three days at the industry's big gathering in National Harbor, Maryland, meeting chauffeured transportation operators from across the country and around the world.

By Hollywood Luxury Black Car Service · · 3 min read

From October 25 to 27, 2026, Hollywood Luxury Black Car Service was at the Chauffeur Driven / NLA Show at the Gaylord National Resort in National Harbor, Maryland. The show is hosted by Chauffeur Driven magazine and the National Limousine Association (NLA), and it brings together the people who run chauffeured transportation companies, along with the vehicle makers, insurers and technology companies that serve them.

Our co-founders, Rakesh Sethi (Co-Founder & Managing Partner) and Avtar Singh (Co-Founder & CEO), represented the company on site, with our business development team supporting them remotely.

Rakesh Sethi and Avtar Singh standing in front of the Chauffeur Driven / NLA Show banner, October 25-27, Gaylord National Resort
Rakesh Sethi (left) and Avtar Singh at the Chauffeur Driven / NLA Show, Gaylord National Resort.

Why We Went

We have been driving clients in New York since 2012, and we are a proud member of the NLA. Our clients do not stay in one city, though. An executive assistant who books a JFK pickup with us often needs a car in Chicago, Miami or London the following week. A wedding planner may have guests flying in from all over the world.

So we went with one clear goal: to meet the operators who look after travelers in other cities, and to introduce ourselves as their partner in New York, Los Angeles and the San Francisco Bay Area.

Who We Met

Over three days, Rakesh and Avtar met operators from Florida, Pennsylvania, Illinois, Georgia, Nevada and New York, and from as far away as France, Japan and India.

Rakesh Sethi, Co-Founder and Managing Partner of Hollywood Luxury, at the Chauffeur Driven / NLA ShowAvtar Singh, Co-Founder and CEO of Hollywood Luxury, at the Chauffeur Driven / NLA Show
Rakesh Sethi, Co-Founder & Managing Partner (left), and Avtar Singh, Co-Founder & CEO.

The show's program included education sessions for operators, a mentoring program that pairs newer companies with industry veterans, a show floor of vehicles and technology, and an affiliate forum where operators meet potential partners from other markets.

What This Means for Our Clients

In our regions, nothing changes. Every ride with us still comes with:

  • Real-time flight tracking and meet & greet at baggage claim
  • Free wait time: 60 minutes on international arrivals and 30 minutes on domestic arrivals, from landing, and 15 minutes on point-to-point rides
  • Fixed fares quoted upfront, with no surge pricing
  • Chauffeurs who are commercially licensed, background-checked and drug-tested
  • The Hollywood Ready Guarantee: if your chauffeur isn't there 10 minutes before pickup, your next ride is free

Beyond our regions, we are growing our network. When you or your travelers need a car outside the areas we serve, we want to hand that trip to an operator we know and trust, who works to the same standards. The connections made at the show are a big step toward that.

If you manage travel for a team, take a look at our corporate car service, which includes corporate accounts with monthly invoicing.

For Operators: Let's Work Together

If we met at the show, thank you for your time. If we didn't, we would still like to hear from you.

  • Send us your rides. When your client lands at JFK, LaGuardia, Newark, Teterboro, LAX or SFO, or needs a car anywhere in our regions, we run it to your standard and the client stays yours.
  • Take our rides in your city. Tell us the markets you cover and we will add you to our affiliate network.
  • Refer a client. Our referral program pays a 5% commission on every ride your referred client books with us.

Everything is on our affiliate and referral page, or you can email our partner desk at sales@hollywoodluxuryservice.com.

Thank You

Thank you to the National Limousine Association and Chauffeur Driven for a well-run show, and to every operator who stopped to talk with Rakesh and Avtar. We came home with a stack of business cards and many new connections. We look forward to working together.

Frequently Asked Questions

Is Hollywood Luxury a member of the National Limousine Association?

Yes. Hollywood Luxury Black Car Service is a proud member of the National Limousine Association (NLA), the national trade association for the chauffeured transportation industry.

Can you help with a car in a city you don't serve?

Our own chauffeurs cover New York, New Jersey, Connecticut, Pennsylvania, Los Angeles and the San Francisco Bay Area. For trips beyond those regions, we work with trusted affiliate operators. Ask our team when you book.

How can another operator work with you?

Email sales@hollywoodluxuryservice.com with your company name and the markets you cover. Our affiliate page explains how farm-in, farm-out and our 5% referral program work.

Partner with Hollywood Luxury

Operators, concierges and travel planners: email sales@hollywoodluxuryservice.com or message our dispatch desk 24/7 on WhatsApp.